Our fan Sam, is a typical family man looking to improve his future prospects. He is thirtysomething and married with two young children. He lives with his family in rented accommodation with the local council appointed housing association. He works full time 9-5 with the local council as an HR officer and is also a part-time mature student studying Business Management two evenings per week.
Sam goes to almost every home game and around 5 away games per season, but he is not a season ticket holder. He cant afford the one-off cost todos os canais. and does not know about the budget plan payment terms. He usually meets a friend at a local pub before home games, as he believes it is too expensive to eat and drink in the stadium.
Sam has a ‘Residents and Supporters’ smart card issued by the local football club as part of a joint venture with the local council. The card is a Football club Membership Card with a closed purse, a payment facility that is only valid in the stadium and the club’s retail outlets (a closed purse owned and operated by or on behalf of the club can generate hundreds of thousands of pounds in additional income and efficiency gains).
The ‘Residents and Supporters’ smart card also allows payment by Europay / Mastercard / Visa (EMV) and is Local Authority Smart card Standards e-Organisation (LASSeO) & Integrated Transport Standards Organisation (ITSO) compliant. This means that it can be used to gain access to council provided services and on local transport. The card has also been developed and encoded in accordance with the emerging Standards for Smart Card Technology in Stadia.
Sam logs on to the club’s website and checks the fixtures for the coming month. He decides to purchase two tickets for tomorrow nights cup game, when he will take a friend from work who has never been before. Sam simply enters his ‘Residents and Supporters’ smart card number into the purchase screen. He chooses to pay for the ticket with the EMV payment. Once the purchase is complete Sam check his Loyalty points balance and it has increased by 200 (100 per ticket). He chooses the ‘print at home’ option, prints both barcoded tickets and then sets off for work.
At work Sam uses his ‘Residents and Supporters’ smart card at the office building access control reader. This allows him to open the main entrance door. Because the card also acts as Sam’s staff pass it also has his photo and gives him access to his office and other relevant areas in the building. At lunchtime Sam is busy so he decides to eat at the staff restaurant. Most staff have council issued cards for Access ID and to pay for food but Sam’s can use his ‘Residents and Supporters’ card in all council staff restaurants. However, the e-purse used in council restaurants does not allow Sam to accru points, unlike the other e-purse also on the card.
Sam drives to the stadium and presents his ‘Residents and Supporters’ smart card to the parking barrier. This opens as the CRM system tells it that Sam is Studying tonight so is entitled to free parking. Once the evenings study is over Sam leaves the car park using the ‘Residents and Supporters’ card to open the exit barrier.
When Sam gets home he checks his Loyalty Points balance again and sees that he received 50 point for attending college, as is part of a local ‘Self Development’ programme run by the council and supported by local businesses.